Powerboat racer Russell “Rusty” Rahm and his racing partner, Jeff Harris, won the elusive Triple Crown in their sport in 2016. Missouri-based Rusty Rahm helms several companies, including Subscription Ink and Wake Effects, LLC, with the second-mentioned company merchandising water-sports-related equipment. But it was his three championship wins that brought him the most acclaim in 2016.
In November of that year, more than 40 boating teams competed in Key West, Florida, in the 35th Super Boat International Offshore World Championships. Team Wake Effects 03 raced with Mr. Rahm driving and Mr. Harris at the throttle of their 48-foot twin-engine catamaran made by Marine Technology, Inc. Their first-place finish in this Super Boat Unlimited class competition secured them the Triple Crown, capping their previous wins that year in the SBI Florida Circuit and the SBI National Series Championship.
Their win in the demanding three-day Key West event came only after they overcame several bouts of bad luck. On the first day of the race, mechanical problems landed them in sixth place. But after a later second-place finish, they entered the race’s final day with an extremely well-prepared crew that had carefully checked over the boat’s mechanical capacities and were ready for victory. Team Wake Effects 03 was right to bet that with the right combination of foresight, luck, and hard racing, they would finish strong.
Total Disc Replacement
Russell “Rusty” Rahm currently serves as CEO of the Kansas City, Missouri, company Subscription Ink, and as owner of Wake Effects, LLC. Rusty Rahm is an avid offshore powerboat racer, and a winner of the sport’s 2016 Super Boat International Florida Championship, Key West SBI World Championship, and SBI National Series Championship.
In 2017, Mr. Rahm underwent total disc replacement surgery under the care of renowned spine and orthopedic surgeon Dr. Michael Janssen. Dr. Janssen’s career includes complex surgeries on numerous injured and ailing professional athletes. He was one of the first surgeons to perform the TDR procedure in the United States.
TDR is also sometimes referred to as ADR, or artificial disc replacement. Patients in need of back surgery to relieve chronic, intense pain typically receive either a spinal fusion procedure or disc replacement.
Spinal fusion is currently the most common type of spinal surgery. It involves the use of a bone graft to fuse the problem bones in place in order to allow them to heal into one healthy unit. Patients often wear a brace post-surgery to facilitate the healing process. Full healing can take as long as three months.
TDR represents a newer alternative. In TDR, a mobile mechanical device takes the place of a damaged disc. In sharp contrast to fusion procedures, artificial disc replacement patients are not restricted in their movements. In fact, doctors say that movement can result in more rapid and successful healing.
An individual of diverse talents and interests, Russell “Rusty” Rahm is the chief executive officer of Subscription Ink, the subscription sales provider, and a partner in the publishing organization Subdirect. Rusty Rahm is also active in the boating world, as the owner of Wake Effects, a boat equipment retailer, and as a powerboat racer with Team Wake Effects 03.
Along with his Wake Effects 03 teammate Jeff Harris, Mr. Rahm won the Triple Crown of powerboat races in 2016. Only a few other powerboat racers have ever before accomplished this exceptional feat.
After securing victories at both the National Championships and the Florida Circuit earlier in the year, Team Wake Effects 03 won the 2016 35th Annual Super Boat International Offshore World Championships in Key West, Florida, the third leg of the coveted Triple Crown. Competing against 42 other boats in this three-day race, Wake Effects 03 experienced early difficulties when its twin-engine MTI boat fell prey to mechanical problems on day one.
However, the team ultimately rose to victory from a sixth-place position with Mr. Rahm driving and Mr. Harris on the throttle. Wake Effects 03 came from behind to win after the leader, CMS Offshore Racing, succumbed to a faulty sensor in the eighth lap of the race.
Super Boat International
For more than two decades, Russell “Rusty” Rahm has led operations at Subscription Ink, Co., in the position of chief executive officer. Rusty Rahm additionally serves as owner of Wake Effects, LLC, a speedboat racing marketing organization. Mr. Rahm is an avid speedboat racing professional, having engaged in numerous events, including the Key West World Championship.
Super Boat International (SBI) has released its race schedule for the 2018 season. The schedule includes returns to four of the organization’s most popular and well-attended events. The season is set to begin on May 18 in Cocoa Beach, Florida, with the 9th Annual Space Coast Super Boat Grand Prix. SBI’s return to Mentor, Ohio, is still pending, though a race has been tentatively scheduled to take place between July 20 and 22.
The race season will resume in early August, with SBI competitors visiting Michigan City, Indiana, for the 10th Annual Super Boat Great Lakes Grand Prix, followed by Clearwater, Florida’s 10th Annual Clearwater Super Boat National Championship in late September. The SBI race season will once again conclude in Key West, Florida, at the 38th Annual Key West World Championship, to be held between November 4 and 11.
Total Disc Replacement
A world champion powerboat racer, Russell “Rusty” Rahm owns the No. 17 Wake Effects MTI powerboat, which he raced to an SBI World Championship title in 2016. In early 2017, Rusty Rahm reached out to Dr. Michael Janssen for relief from severe neck pain, which was beginning to interfere with his racing and overall physical well-being. Dr. Janssen, a highly respected spine and orthopedic surgeon, corrected Mr. Rahm’s condition through total disc replacement surgery.
Although total disc replacement (TDR) procedures have been used in Europe since the 1980s, surgeons in the United States have only had access to FDA-approved artificial discs for a little over a decade. Since then, TDR surgery has been offered as an alternative to spinal fusion, which isn’t always the best course of treatment for all patients requiring surgery.
TDR is used in patients with chronic disc-induced pain that has not responded to more conservative treatments such as medication, physical therapy, and/or spinal manipulation. To complete the procedure, a spine surgeon removes the degenerative disc and replaces it with an artificial disc that connects to the vertebrae above and below it, using two plates.
Unlike spinal fusion, which prevents the painful spinal segment from moving, artificial discs are designed to support normal spinal movement. This can prevent abnormal wear and tear on other parts of the spine while helping patients get back to regular activities as quickly as possible.
Wake Effects, LLC
A marketing executive and entrepreneur based in Shawnee, Kansas, Russell “Rusty” Rahm is the owner of several companies focused on offering clients innovative solutions to their direct marketing needs. Rusty Rahm is also the founder of Wake Effects, LLC, in Osage Beach, Missouri, a premier boating resource servicing the region surrounding the Lake of the Ozarks. Rusty Rahm has experienced success racing Wake Effects powerboats on the international powerboat racing circuit.
Wake Effects, an MasterCraft and Marine Technology Inc. (MTI) service center and dealership, typically specializes in tow boats and pontoons. In a partnership with MTI, however, Wake Effects launched into the performance boat market.
MTI crafted an impressive 52-foot boat powered by two 1,350-horsepower turbocharged mercury racing engines. The catamaran features MTI’s first removable hardtop, allowing boaters to go out in any type of weather. It also boasts a custom red, white, and blue paint job by Visual Imagination.
An entrepreneur in the Kansas City area, Russell “Rusty” Rahm is principal and cofounder of Subco Fresno, one of the biggest US-based media marketing networks, and president and CEO of Millennium Marketing. In his free time, Rusty Rahm enjoys boating in his 52 MTI on Lake of the Ozarks.
The 52-foot MTI catamaran allows owners to choose from either a stern drive or a surface drive engine with rudder propulsion. Owners can also choose a model with a removable canopy, allowing boaters to enjoy the water in both warm and cool weather. The boat’s cockpit can seat up to six or eight individuals, depending on the configuration, and features shock-absorbing seating and air conditioning.
Designed for safety at high speeds, the 52-foot MTI catamaran also comes with a large electrically operated hatch and harnesses for the safety of the driver and passengers. Further, owners have the option of outfitting the cockpit with a race-quality roll cage, roof and floor escape hatches, and 2-inch thick impact-rated windows for maximum safety.