Team Wake Effects
Russell “Rusty” Rahm has spent more than two decades as president and chief executive officer of Subscription Ink, Co. in Shawnee, Kansas. In addition to his work at Subscription Ink, Rusty Rahm spends time as a professional superboat driver, competing for Team Wake Effects 03.
Mr. Rahm put in an unusually successful rookie campaign over the course of the 2016 race season, winning a handful of races and capturing the elusive superboat triple crown with wins at the National Championship, the Florida Circuit, and the 35th Annual Super Boat International Offshore World Championships in Key West, Florida. Speaking to Mercury Racing, Rahm’s modesty showed itself as he declined comparisons to an NFL player winning the Super Bowl and league MVP honors in the same season, instead crediting the hard work of the Team Wake Effects crew and turning his attention to the 2017 race season.
Rahm’s throttleman Jeff Harris, meanwhile, is a veteran of the sport, having competed for nearly four decades. He echoed his driver’s comments, pointing out the versatile power and speed provided by the new QC4 engine setups. Harris, who in 2005 won 12 of 14 races he competed in, says the engines have transformed the sport in recent years.
Super Boat International
The chief executive officer of Subscription Ink Co., Russell “Rusty” Rahm competes in national and international powerboat racing in his spare time and belongs to one of the sport’s top-performing teams. Rusty Rahm combined his love for the sport with his experience as a retail marketer by becoming the owner of the water-sports establishment Wake Effects in 2012. Last year, his team collaborated with other teams in the powerboat community to address safety and reliability concerns in the Super Boat International’s Unlimited class.
Unlimited classes in powerboat racing competitions place little to no limitations on boat size and speed, allowing it to become dominated by catamarans with twin engines between 1,350 and 1,850 horsepower (HP). Powerboat racers often refer to the class as the most “mechanically fragile” of the racing classes. Many boats in the Super Boat International Unlimited competition average 1,650 HP and achieve speeds of over 170 miles per hour. This enormous amount of horsepower creates a high chance for mechanical failure and creates a dangerous scenario for boats unable to avoid collisions.
Collaborations to address safety and reliability issues began during the 2017 Key West World Championships, with discussion among Marine Technology, Inc.’s (MIT) Randy Scism and the Wake Effects, Miss GEICO, Alex And Ani, CT Marine, and CRC/Sunlight Supply teams. Their combined efforts led to an agreement to decrease horsepower for the 2019 season by requiring all boats to switch to twin Mercury Racing 1100 and derivative engines. Meetings with Erik Christiansen of Mercury Racing in February and March of 2018 contributed to the program’s launch, since Mercury Racing is the top provider of engines for powerboat racing.
Time limitations prevented the new requirements from going live in the 2018 racing season, but all boats will need to detune their engines in order to participate in the 2019 season. Teams with Racing 1650 or 1350 power may bring their boats to Mercury Racing’s headquarters in Fond du Lac, Wisconsin, for detuning, and the company will sell Mercury Racing 1100s to teams whose boats do not run on Mercury power.
Dr. Michael Janssen
Based in Shawnee, Kansas, and a successful entrepreneur in multiple business sectors, Russell “Rusty” Rahm also found success as a powerboat racer. He astonished the racing community by winning the 2016 Super Boat International Triple Crown in the Superboat Unlimited class in his rookie season. In November 2016, Rusty Rahm was experiencing neck pain which limited his sleep at night to only 10 to 15 minutes. He took action to seek relief.
Informing his doctor in March 2017 of his condition, Mr. Rahm was referred to a local neurologist who could only arrange a consultation in May. Not satisfied with the situation, he called his longtime friend and fellow champion powerboat racer, Dr. Michael Janssen, a renowned spine surgeon based in Denver, who ordered an MRI. After analyzing the results, Dr. Janssen informed Mr. Rahm that his spinal cord was under severe pressure and that he risked spinal cord and nerve injury.
In late March, Dr. Janssen performed surgery on Mr. Rahm at the Center for Spine and Orthopedics in Denver to relieve the spinal pressure and to perform artificial disc replacement. Two months later, Mr. Rahm was back to competitive racing. Had he not undergone surgery, a jarring of his neck could have left him paralyzed or have even been fatal.
Russell “Rusty” Rahm graduated from Des Moines Area Community College with a business degree. He serves as CEO of Subscription Ink, a Kansas City, Missouri-based company catering to customers and businesses with subscription services. Among his many duties, Rusty Rahm oversees the company’s marketing efforts, which include telemarketing.
Telemarketing is the process of selling products and services through telephone calls. Telemarketing is a very important element of sales for several reasons:
1. Telemarketing helps a business expand and generate new opportunities by finding new customers and following up with existing ones. Existing customers also can be informed about new offers, creating additional sales opportunities.
2. A single sales representative can reach hundreds of people in a short time, which can increase the company’s customer base and increase sales.
3. Telemarketing helps gather customer data. Once a company gathers customer information, similar products and services can be marketed to the same customer, potentially leading to additional sales.
Total Disc Replacement
Russell “Rusty” Rahm founded and leads Subscription Ink as CEO. Also a world champion powerboat racer, Rusty Rahm, recently underwent a total disc replacement surgery to relieve severe neck pain and prevent possible nerve damage.
Total disc replacement is a form of arthroplasty in which the damaged intervertebral discs of the spinal column are replaced with artificial discs in order to restore normal movement of the spine. During the procedure, a small incision is made near the belly button, and organs and blood vessels are moved in order to access to the spine. Once the spine is accessed, the damaged disc is removed and the artificial disc, composed of metal and plastic, can be inserted.
Total disc replacement is typically performed on patients who suffer from chronic back or neck pain. Studies have found patients who undergo total disc replacement have a slight reduction in back pain, and better movement than those who had spinal fusion or no surgery at all.