Russell Rahm is the president and chief executive officer of Millennium Marketing Inc., a successful and innovative direct marketing company. In his spare time, Russell Rahm volunteers at fundraisers arranged by the Greater Kansas City Better Business Bureau.
Aside from offering verified, credible information on businesses in the area, the Greater Kansas City Better Business Bureau (BBB) provides a service for charities and donors called the Charity Accreditation Program. Similar to the BBB’s work in evaluating businesses, the initiative gives charities the opportunity to assure volunteers and donors of their authenticity through the Greater Kansas City BBB’s approval.
The program started to address the concerns of potential donors who wanted to verify the trustworthiness of the incredibly large number of charities and fundraising events in the Kansas City area. People who wanted to support local charities or get involved also wanted to be sure that their time and money were not being wasted.