How Ratings with the Better Business Bureau are Assigned

Ratings pic

Ratings
Image: bbb.org

Russel Rahm is an entrepreneur and respected marketing industry executive. A two time winner of the 5000 Fastest Growing Private Companies, Entrepreneurial Superstars Award by Inc. Magazine, Russel Rahm currently serves as President and CEO of Leading Edge Technology Strategies in Shawnee, Kansas, where he has led the company to an A+ rating with the Better Business Bureau.

Founded in 1912, the Better Business Bureau is a nonprofit organization that works to help connect consumers with businesses they can trust. Over 100 local and independent Better Business Bureaus operate under the guidance of the Council of Better Business Bureaus, headquartered in Arlington, Virginia. In addition to collecting reviews, which were accessed over 172 million times in 2015, the Better Business Bureau assigns grade ratings to businesses to reflect their overall trustworthiness and quality.

Ratings, which range from A+ to F, are based on information collected from businesses, public data sources, and complaints that have been filed. To assign ratings, the Better Business Bureau uses the data on hand to evaluate multiple elements of an organization’s operations. These elements include a business’s complaint history, type of business, any known advertising concerns, length of time in business, and transparency of operations. In addition, any licensing or governmental actions against a business are taken into account.

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