The Importance of Telemarketing in Sales

 

Telemarketing
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Russell “Rusty” Rahm graduated from Des Moines Area Community College with a business degree. He serves as CEO of Subscription Ink, a Kansas City, Missouri-based company catering to customers and businesses with subscription services. Among his many duties, Rusty Rahm oversees the company’s marketing efforts, which include telemarketing.

Telemarketing is the process of selling products and services through telephone calls. Telemarketing is a very important element of sales for several reasons:

1. Telemarketing helps a business expand and generate new opportunities by finding new customers and following up with existing ones. Existing customers also can be informed about new offers, creating additional sales opportunities.

2. A single sales representative can reach hundreds of people in a short time, which can increase the company’s customer base and increase sales.

3. Telemarketing helps gather customer data. Once a company gathers customer information, similar products and services can be marketed to the same customer, potentially leading to additional sales.

What is Total Disc Replacement?

Total Disc Replacement
Image: spine-universe.com

Russell “Rusty” Rahm founded and leads Subscription Ink as CEO. Also a world champion powerboat racer, Rusty Rahm, recently underwent a total disc replacement surgery to relieve severe neck pain and prevent possible nerve damage.

Total disc replacement is a form of arthroplasty in which the damaged intervertebral discs of the spinal column are replaced with artificial discs in order to restore normal movement of the spine. During the procedure, a small incision is made near the belly button, and organs and blood vessels are moved in order to access to the spine. Once the spine is accessed, the damaged disc is removed and the artificial disc, composed of metal and plastic, can be inserted.

Total disc replacement is typically performed on patients who suffer from chronic back or neck pain. Studies have found patients who undergo total disc replacement have a slight reduction in back pain, and better movement than those who had spinal fusion or no surgery at all.

Team Wake Effects’ Win in the 2016 Super Boat World Championship

 

Super Boat International
Image: superboat.com

Russell (“Rusty”) Rahm serves as the CEO of Subscription Ink Co., where he develops innovative subscription-based sales programs for a variety of products. Beyond his professional pursuits, Rusty Rahm maintains an interest in boat racing and operates a boating service and equipment business that participates in annual boating competitions.

In 2016, he participated alongside Jeff Harris on Team Wake Effects 03 in the 35th Annual Super Boat International Offshore World Championships in the Florida Keys. Rusty Rahm drove the boat, while Harris handled the throttling. Despite a series of mechanical issues throughout the season, Team Wake Effects succeeded in winning the first place trophy in the Unlimited Class. They competed against 43 other boats.

The team also accomplished a feat few powerboat teams have achieved: winning the 2016 Triple Crown title. In order to receive the Triple Crown, teams must win the Florida Championship, National Championship, and World Championship titles within the same year.