Wake Effects, LLC
A marketing executive and entrepreneur based in Shawnee, Kansas, Russell “Rusty” Rahm is the owner of several companies focused on offering clients innovative solutions to their direct marketing needs. Rusty Rahm is also the founder of Wake Effects, LLC, in Osage Beach, Missouri, a premier boating resource servicing the region surrounding the Lake of the Ozarks. Rusty Rahm has experienced success racing Wake Effects powerboats on the international powerboat racing circuit.
Wake Effects, an MasterCraft and Marine Technology Inc. (MTI) service center and dealership, typically specializes in tow boats and pontoons. In a partnership with MTI, however, Wake Effects launched into the performance boat market.
MTI crafted an impressive 52-foot boat powered by two 1,350-horsepower turbocharged mercury racing engines. The catamaran features MTI’s first removable hardtop, allowing boaters to go out in any type of weather. It also boasts a custom red, white, and blue paint job by Visual Imagination.
BBB’s Military Line
With his leadership at several companies, including Millennium Marketing, Subco Fresno, and Leading Edge Technology Strategies, Russell Rahm received Inc. Magazine’s Entrepreneurial Superstar Award for both 2011 and 2012. Russell Rahm’s Millennium Marketing (whose official name is Publishers Renewal Service Co.) has received a rating of A+ with Kansas City’s Better Business Bureau (BBB).
The Kansas City BBB has set up a specific program for local military service members and their families. Historically, this is a population that has been targeted by scammers. In 2012, for example, military families made over 67,000 complaints about scams and fraud. Scammers know that service members, especially young ones, have a steady government paycheck, and aim to find ways to redirect it into their own pockets. The BBB’s Military Line helps to protect this community through education and other tools.
The BBB provides outreach and online programs to educate military service members. Workshops include topics like buying a home or car, smart investment practices, and how to avoid scams and identity theft on the Internet.
Along with acquiring and developing commercial real estate in Kansas and California for more than 15 years, Russell Rahm serves as a senior executive at three companies spanning the sales and marketing industries. An engaged businessperson, Russell Rahm holds membership with the Shawnee Chamber of Commerce.
As part of its dedication to promoting business growth in the greater Shawnee region, the Shawnee Chamber of Commerce holds an annual Business Expo. In 2016, the event took place on October 6 from 2 p.m. to 6 p.m.
Over 60 business exhibitors and more than 500 attendees gathered at the Shawnee Civic Centre to help make the expo a success. Those in attendance had the opportunity to network with local business leaders in an effort to build lasting connections. Free of charge and open to the public, the event was made possible through the support of sponsors like Bayer, Shawnee Mission Ford, Deffenbaugh Industries, and Central Bank of the Midwest.
Russel Rahm is an entrepreneur and respected marketing industry executive. A two time winner of the 5000 Fastest Growing Private Companies, Entrepreneurial Superstars Award by Inc. Magazine, Russel Rahm currently serves as President and CEO of Leading Edge Technology Strategies in Shawnee, Kansas, where he has led the company to an A+ rating with the Better Business Bureau.
Founded in 1912, the Better Business Bureau is a nonprofit organization that works to help connect consumers with businesses they can trust. Over 100 local and independent Better Business Bureaus operate under the guidance of the Council of Better Business Bureaus, headquartered in Arlington, Virginia. In addition to collecting reviews, which were accessed over 172 million times in 2015, the Better Business Bureau assigns grade ratings to businesses to reflect their overall trustworthiness and quality.
Ratings, which range from A+ to F, are based on information collected from businesses, public data sources, and complaints that have been filed. To assign ratings, the Better Business Bureau uses the data on hand to evaluate multiple elements of an organization’s operations. These elements include a business’s complaint history, type of business, any known advertising concerns, length of time in business, and transparency of operations. In addition, any licensing or governmental actions against a business are taken into account.
Greater Kansas City BBB
Russell Rahm is the president and chief executive officer of Millennium Marketing Inc., a successful and innovative direct marketing company. In his spare time, Russell Rahm volunteers at fundraisers arranged by the Greater Kansas City Better Business Bureau.
Aside from offering verified, credible information on businesses in the area, the Greater Kansas City Better Business Bureau (BBB) provides a service for charities and donors called the Charity Accreditation Program. Similar to the BBB’s work in evaluating businesses, the initiative gives charities the opportunity to assure volunteers and donors of their authenticity through the Greater Kansas City BBB’s approval.
The program started to address the concerns of potential donors who wanted to verify the trustworthiness of the incredibly large number of charities and fundraising events in the Kansas City area. People who wanted to support local charities or get involved also wanted to be sure that their time and money were not being wasted.
Think Big Partners
A professional marketer committed to innovation in direct marketing, Russell (Rusty) Rahm has over three decades’ experience in growing sales companies. On the advisory board of Think Big Partners, Russell Rahm is an industry leader admired for his innovative approaches to running businesses.
Doing business in an era plagued with disruptive technologies can be unsettling. For successful entrepreneurs, staying ahead of the pack is not only about competing, it’s about survival. And the best way to do this is by weaving innovation into your company’s culture. Take these two lessons on innovation from some of America’s largest companies.
In the 1960s, America’s roads were dominated by US car brands Ford, GM, and Chrysler. So dominant were these companies that they grew complacent. Creativity and innovation were shelved. When Asia’s Toyota and Nissan landed in the US, they capitalized on innovation, growing their market share to what it is today. Lesson: consumers are always on the lookout for better products and services. Complacency in innovation is the enemy of long term success.
When Steve Wozniak talks about Apple’s beginning, he makes reference to how many times he thought their initial product had gone completely off-target. When Apple’s first computers were rolled out, Wozniak thought every person who bought an Apple machine would want to be a programmer. Little did he know that he was laying the foundation for today’s desktop publishing industry. Lesson: accidents can be a good thing. If the public falls in love with your “missed target” so much that it gains tangible value, own it and run with it.