Super Boat International
Russell “Rusty” Rahm is an expert in the direct marketing industry who studied business at Des Moines Area Community College. In addition to his current work as president and CEO of Leading Edge Technology Strategies (LETS), Rusty Rahm is an avid powerboat racer, who claimed the Triple Crown of powerboat racing in 2016 with his Wake Effects team. Triple Crown winners must win three racing competitions; the Super Boat International Offshore World Championship, the Florida Circuit, and the Super Boat National Championship.
For more than 10 years, the Super Boat National Championship has featured best-in-class powerboat rigs at its annual race in Florida. The event pits two-person teams consisting of a driver and throttleman against one another on a course adjacent to Clearwater Beach.
The National Championship event takes place on 4.1-mile course featuring two turns. However, the total distance and number of laps raced at the event depend on the class of superboat. The Superboat Unlimited class races 19 laps for a total of 76 miles, while the Superboat Extreme races 15 laps. Smaller classes include the Superboat Stock class, which races 13 laps, and the Manufacturer Production class, which races 12.
Super Boat International
A retail and direct-marketing professional with over two decades of experience, Russell “Rusty” Rahm pursues innovation as the chief executive officer of Subscription Ink. Rusty Rahm also serves as the owner of Wake Effects, a board dealership and retail establishment in Missouri that sells a wide variety of watersports equipment and gear. Several members of the store’s staff, including Rahm, participate in powerboat racing events through Team Wake Effects, which took first place in the Superboat Unlimited class during the 2016 Super Boat International season.
Super Boat International is a global powerboat-racing event that draws some of the world’s most competitive teams. The premier sanctioning entity for offshore powerboat racing on a national and international level, it attracts an assortment of celebrity participants and continues to increase in popularity and attendance. During the races, powerboats traverse a 5-mile offshore lake track at speeds up to 180 miles per hour. There are seven racing classes, including Superboat Unlimited, Superboat Vee, and Manufacturer Production 3.
In November 2019, Super Boat International will host the 39th Annual Key West World Championships. The weeklong event includes three days of racing and offers a range of activities and parties for powerboat racers and spectators. Fans have the chance to see the prowess of these boats firsthand, and boat owners can put their vessels on public display at the Duval Street Party.
The 39th Annual Key West World Championships will take place November 3-10, 2019.
Team Wake Effects
Russell “Rusty” Rahm has spent more than two decades as president and chief executive officer of Subscription Ink, Co. in Shawnee, Kansas. In addition to his work at Subscription Ink, Rusty Rahm spends time as a professional superboat driver, competing for Team Wake Effects 03.
Mr. Rahm put in an unusually successful rookie campaign over the course of the 2016 race season, winning a handful of races and capturing the elusive superboat triple crown with wins at the National Championship, the Florida Circuit, and the 35th Annual Super Boat International Offshore World Championships in Key West, Florida. Speaking to Mercury Racing, Rahm’s modesty showed itself as he declined comparisons to an NFL player winning the Super Bowl and league MVP honors in the same season, instead crediting the hard work of the Team Wake Effects crew and turning his attention to the 2017 race season.
Rahm’s throttleman Jeff Harris, meanwhile, is a veteran of the sport, having competed for nearly four decades. He echoed his driver’s comments, pointing out the versatile power and speed provided by the new QC4 engine setups. Harris, who in 2005 won 12 of 14 races he competed in, says the engines have transformed the sport in recent years.
Super Boat International
The chief executive officer of Subscription Ink Co., Russell “Rusty” Rahm competes in national and international powerboat racing in his spare time and belongs to one of the sport’s top-performing teams. Rusty Rahm combined his love for the sport with his experience as a retail marketer by becoming the owner of the water-sports establishment Wake Effects in 2012. Last year, his team collaborated with other teams in the powerboat community to address safety and reliability concerns in the Super Boat International’s Unlimited class.
Unlimited classes in powerboat racing competitions place little to no limitations on boat size and speed, allowing it to become dominated by catamarans with twin engines between 1,350 and 1,850 horsepower (HP). Powerboat racers often refer to the class as the most “mechanically fragile” of the racing classes. Many boats in the Super Boat International Unlimited competition average 1,650 HP and achieve speeds of over 170 miles per hour. This enormous amount of horsepower creates a high chance for mechanical failure and creates a dangerous scenario for boats unable to avoid collisions.
Collaborations to address safety and reliability issues began during the 2017 Key West World Championships, with discussion among Marine Technology, Inc.’s (MIT) Randy Scism and the Wake Effects, Miss GEICO, Alex And Ani, CT Marine, and CRC/Sunlight Supply teams. Their combined efforts led to an agreement to decrease horsepower for the 2019 season by requiring all boats to switch to twin Mercury Racing 1100 and derivative engines. Meetings with Erik Christiansen of Mercury Racing in February and March of 2018 contributed to the program’s launch, since Mercury Racing is the top provider of engines for powerboat racing.
Time limitations prevented the new requirements from going live in the 2018 racing season, but all boats will need to detune their engines in order to participate in the 2019 season. Teams with Racing 1650 or 1350 power may bring their boats to Mercury Racing’s headquarters in Fond du Lac, Wisconsin, for detuning, and the company will sell Mercury Racing 1100s to teams whose boats do not run on Mercury power.
Super Boat International
Russell (“Rusty”) Rahm serves as the CEO of Subscription Ink Co., where he develops innovative subscription-based sales programs for a variety of products. Beyond his professional pursuits, Rusty Rahm maintains an interest in boat racing and operates a boating service and equipment business that participates in annual boating competitions.
In 2016, he participated alongside Jeff Harris on Team Wake Effects 03 in the 35th Annual Super Boat International Offshore World Championships in the Florida Keys. Rusty Rahm drove the boat, while Harris handled the throttling. Despite a series of mechanical issues throughout the season, Team Wake Effects succeeded in winning the first place trophy in the Unlimited Class. They competed against 43 other boats.
The team also accomplished a feat few powerboat teams have achieved: winning the 2016 Triple Crown title. In order to receive the Triple Crown, teams must win the Florida Championship, National Championship, and World Championship titles within the same year.