Total Disc Replacement
A world champion powerboat racer, Russell “Rusty” Rahm owns the No. 17 Wake Effects MTI powerboat, which he raced to an SBI World Championship title in 2016. In early 2017, Rusty Rahm reached out to Dr. Michael Janssen for relief from severe neck pain, which was beginning to interfere with his racing and overall physical well-being. Dr. Janssen, a highly respected spine and orthopedic surgeon, corrected Mr. Rahm’s condition through total disc replacement surgery.
Although total disc replacement (TDR) procedures have been used in Europe since the 1980s, surgeons in the United States have only had access to FDA-approved artificial discs for a little over a decade. Since then, TDR surgery has been offered as an alternative to spinal fusion, which isn’t always the best course of treatment for all patients requiring surgery.
TDR is used in patients with chronic disc-induced pain that has not responded to more conservative treatments such as medication, physical therapy, and/or spinal manipulation. To complete the procedure, a spine surgeon removes the degenerative disc and replaces it with an artificial disc that connects to the vertebrae above and below it, using two plates.
Unlike spinal fusion, which prevents the painful spinal segment from moving, artificial discs are designed to support normal spinal movement. This can prevent abnormal wear and tear on other parts of the spine while helping patients get back to regular activities as quickly as possible.
Wake Effects, LLC
A marketing executive and entrepreneur based in Shawnee, Kansas, Russell “Rusty” Rahm is the owner of several companies focused on offering clients innovative solutions to their direct marketing needs. Rusty Rahm is also the founder of Wake Effects, LLC, in Osage Beach, Missouri, a premier boating resource servicing the region surrounding the Lake of the Ozarks. Rusty Rahm has experienced success racing Wake Effects powerboats on the international powerboat racing circuit.
Wake Effects, an MasterCraft and Marine Technology Inc. (MTI) service center and dealership, typically specializes in tow boats and pontoons. In a partnership with MTI, however, Wake Effects launched into the performance boat market.
MTI crafted an impressive 52-foot boat powered by two 1,350-horsepower turbocharged mercury racing engines. The catamaran features MTI’s first removable hardtop, allowing boaters to go out in any type of weather. It also boasts a custom red, white, and blue paint job by Visual Imagination.
An entrepreneur in the Kansas City area, Russell “Rusty” Rahm is principal and cofounder of Subco Fresno, one of the biggest US-based media marketing networks, and president and CEO of Millennium Marketing. In his free time, Rusty Rahm enjoys boating in his 52 MTI on Lake of the Ozarks.
The 52-foot MTI catamaran allows owners to choose from either a stern drive or a surface drive engine with rudder propulsion. Owners can also choose a model with a removable canopy, allowing boaters to enjoy the water in both warm and cool weather. The boat’s cockpit can seat up to six or eight individuals, depending on the configuration, and features shock-absorbing seating and air conditioning.
Designed for safety at high speeds, the 52-foot MTI catamaran also comes with a large electrically operated hatch and harnesses for the safety of the driver and passengers. Further, owners have the option of outfitting the cockpit with a race-quality roll cage, roof and floor escape hatches, and 2-inch thick impact-rated windows for maximum safety.
Better Business Bureau
Direct marketing professional Russell “Rusty” Rahm is the owner of Wake Effects, LLC, a Kansas leader in boating and water sports gear sales. Rusty Rahm is a member of the Better Business Bureau (BBB) of Greater Kansas City.
As part of its work protecting local consumers, the Kansas City BBB follows regional scams and other potential threats through its Scamtracker service. In early 2017, the BBB issued a warning about a new type of phone scam in the area. Known as the “Can you hear me” scam, fraudsters are using dishonest tactics to get their victims to say “yes” on the phone.
Robocalls that sound like real humans may ask seemingly innocuous questions such as “can you hear me?” that result in an affirmative response. When an individual replies yes, that person’s voice may be used to authorize fraudulent charges.
The BBB suggests that residents hang up immediately if a caller asks this question or a variation on it. Scammers may alter their tactics as the public learns of them, so be on the lookout for other questions that are fishing for a yes. If you think you may have encountered one of these scammers, consider checking your phone bill and credit card statements for any unauthorized charges.
Wake Effects, LLC
As the current CEO of Subscription Ink, Company in Kansas City, Missouri, “Rusty” Rahm oversees the company’s marketing efforts. He aims to provide outstanding customer service to the general public and offer partners of the company significant value. Rusty Rahm is also the owner of Wake Effects, LLC, the marketing branch of his speed boat racing business.
Wake Effects, LLC in Lake of the Ozarks, Missouri, is a retail marketing company that sells merchandise ranging from hats and apparel to wakeboards and water skis with the Wake Effects logo. The company also carries merchandise from other companies, including vests, water skis, and boats. The company strives to be a full-service outlet for swimming and boating accessories.
Wake Effects is also associated with Kirby’s School of Wake in Lake of the Ozarks, Missouri. The School of Wake offers private lessons in boating, as well as water skiing training and techniques. Lessons are taught by professional wake boarder, Kirby Liesmann.
Russell “Rusty” Rahm draws on three decades on entrepreneurial experience in the direct marketing sector to serve as president and COO of Millennium Marketing. Since founding the Shawnee, Kansas, company in 1996, Rusty Rahm has led Millennium’s growth into a leading national provider of telephone marketing services.
In 2001, Mr. Rahm oversaw Millennium’s expansion to a new company headquarters in Shawnee Kansas. Having moved into a 2,000-square-foot office space just two years after its establishment, the company continued its fast-paced growth with a transition to a 42,000-square-foot space at the Shawnee Shopping Center. Located off of Shawnee Mission Parkway, the property’s expansive floorplan offered plenty of space to accommodate the quickly developing company, which at the time employed 200 professionals across 14 US offices.
In addition to providing an ideal space for Millennium’s operational needs, the office move also stood to breathe new life into the local economy. As noted by the Shawnee Economic Development Council’s then-Director Jim Martin, the influx of new activity would likely offer a boost to retailers surrounding the shopping center, which has served the Shawnee community since the 1960s.
BBB’s Military Line
With his leadership at several companies, including Millennium Marketing, Subco Fresno, and Leading Edge Technology Strategies, Russell Rahm received Inc. Magazine’s Entrepreneurial Superstar Award for both 2011 and 2012. Russell Rahm’s Millennium Marketing (whose official name is Publishers Renewal Service Co.) has received a rating of A+ with Kansas City’s Better Business Bureau (BBB).
The Kansas City BBB has set up a specific program for local military service members and their families. Historically, this is a population that has been targeted by scammers. In 2012, for example, military families made over 67,000 complaints about scams and fraud. Scammers know that service members, especially young ones, have a steady government paycheck, and aim to find ways to redirect it into their own pockets. The BBB’s Military Line helps to protect this community through education and other tools.
The BBB provides outreach and online programs to educate military service members. Workshops include topics like buying a home or car, smart investment practices, and how to avoid scams and identity theft on the Internet.