BBB’s Military Line
With his leadership at several companies, including Millennium Marketing, Subco Fresno, and Leading Edge Technology Strategies, Russell Rahm received Inc. Magazine’s Entrepreneurial Superstar Award for both 2011 and 2012. Russell Rahm’s Millennium Marketing (whose official name is Publishers Renewal Service Co.) has received a rating of A+ with Kansas City’s Better Business Bureau (BBB).
The Kansas City BBB has set up a specific program for local military service members and their families. Historically, this is a population that has been targeted by scammers. In 2012, for example, military families made over 67,000 complaints about scams and fraud. Scammers know that service members, especially young ones, have a steady government paycheck, and aim to find ways to redirect it into their own pockets. The BBB’s Military Line helps to protect this community through education and other tools.
The BBB provides outreach and online programs to educate military service members. Workshops include topics like buying a home or car, smart investment practices, and how to avoid scams and identity theft on the Internet.
An experienced entrepreneur and marketer, Russell Rahm is the chief executive of Publishers Renewal Service based in Shawnee, Kansas. Serving on the advisory board of Think Big Partners, Russell Rahm plays a role in transforming Kansas City into a smart city.
Many cities around the world are embracing the smart city concept, which involves leveraging digital technologies to better the operations of modern cities. As the global population grows, cities are becoming more congested and resources are becoming strained. Smart cities incorporate information technology systems in their infrastructure to monitor trends in water usage or traffic and then use this data to improve daily living.
Last year, Kansas City, Missouri, signed a partnership with Cisco Systems, Inc., and other partners for the implementation of a comprehensive smart city framework to pilot along the city’s 2.2-mile streetcar corridor. Along the corridor, the city will install video sensors to identify poorly parked vehicles, traffic lights programed to keep traffic moving, and digital kiosks that operate as city guides.
Smart cities transform challenges into opportunity with the help of technology. They are the future of modern cities. To successfully pioneer the smart city future however, good leadership that embraces progressive collaborations with the private sector is needed.
Kansas City’s Living Lab
Since 2010, leader and entrepreneur Russell Rahm has served as president and CEO of Leading Edge Technology Strategies, a direct marketing service company. Russell Rahm also shares his entrepreneurial experience as a Member of the Advisory Board of Directors for Think Big Partners, which helps companies grow more innovatively and efficiently through many different projects and services.
Among its other projects, Think Big Partners will manage Kansas City’s Living Lab, a public-private partnership dedicated to bringing creative solutions and internet technologies to city infrastructure. One of the first technology solutions the lab will test is smart streetlights, a platform for energy-efficient, low-latency wireless sensor networks.
Through this initiative, lighting controls provided by Sensity’s NetSense tools will save energy and reduce crime by presence-based dimming. Eventually, the technology could be used on all 93,000 streetlights in Kansas City for significant energy savings. Ideas such as this one that use technology to improve the metropolitan area while saving costs and helping the environment embody the vision of the Living Lab.